● Problem · Ad spend, no clear results

Ads running. No clear results.

You pay every month. The report shows clicks. We show which ads bring enquiries, and which bring sales.

● The symptom

What owners say on the call

SOUND FAMILIAR?

“The report says clicks. I see no sales.”

Clicks are not customers.

SOUND FAMILIAR?

“I do not know which ad worked.”

One total. No split by campaign.

SOUND FAMILIAR?

“Leads are cheap. Nobody buys.”

Cost per lead looks fine. The lead is not.

SOUND FAMILIAR?

“The report comes once a month.”

Spend is decided every week.

● Why it happens

Three causes

01

Wrong thing measured

Clicks and cost per click look good. Calls, messages and sales are not counted.

02

Campaigns mixed together

Search, brand and social traffic share one budget. Nobody knows which part works.

03

Leak after the click

The ad did its job. The page was slow, or the reply came late.

● The check

Four things we look at first

TRACKING

Is it counted?

Do calls, WhatsApp messages and forms register as results?

SPLIT

Where does it go?

Spend by campaign, keyword and audience.

PAGE

Does it get the enquiry?

Speed, clarity and a one-tap way to ask.

FOLLOW-UP

What happens next?

How fast the lead is answered, and by whom.

The problem is rarely the ad alone. We find which of the four.

● What changes

Week 1, month 1, month 3

WEEK 1

Read the account

We audit tracking, campaign structure and the last 60 to 90 days of spend.

MONTH 1

Fix what is measured

Calls, messages and forms are tracked. Budget moves off what brings nothing.

MONTH 3

Know what pays

You see spend, enquiries and sales by campaign.

● Questions

Common questions

Do I need to stop my ads?

No. We audit while they run and change one thing at a time.

Can you work on ads another agency set up?

Yes. We start with an audit of what is there.

How soon will I see what works?

Once tracking is right, you see enquiries by campaign within weeks. Sales take as long as your sales cycle.

Will you cut my ad spend?

Only where it brings nothing. We show you the numbers first.

What does it cost?

It depends on the size of the problem. We scope it after we see your numbers. Book a call.

● Next step

Find where it goes.

Tell us where you advertise and what you spend. We reply with what we would check first.